Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.

New this edition: MyResearchKit–Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.

MyResearchKit includes:

Multiple-choice practice test questions
Flashcards of key terms
Short research exercises (previously in the workbook)
Social Explorer: census data from 1790 – present
A “Social Research in the News” blog
Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)
MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals